My web design process has collapsed into a sentence. I take an intake doc, spend one hour on a recorded call walking through what the client wants, and then tell my AI: listen to my call about her website, here are her files, build it. The transcript is the brief, every preference, every "ooh I love that," every hesitation is in there, and the AI heard all of it.
“Correct means the face of the subject is the focal point and not cut off.”
The techniques that make it professional
- Toggles for taste: "give me five design directions and build a toggle so we can flip between them." Clients choose between real options instead of imagining from a mood board.
- Define "correct" before asking for QA: "check every page on laptop, mobile, and iPad, correct means the subject's face is the focal point and never cut off." You have to train the bots on your standards, or they'll happily pass their own.
- Trust, then verify: AI will report work as done that isn't. Make it take screenshots and look at the live page. "It said it did it" is not the same as done.
- Build an Enhancements page: have the AI channel top designers and list the 50 changes that would attract high-net-worth clients, then implement them one by one. It's a consulting backlog living inside the site.
Two housekeeping rules from the trenches: publish as you go with checkpoints so you can always roll back, and know that AI-built React sites need server-side rendering enabled, pay the small tier for it, or search engines read an empty page. The craft didn't disappear from web design. It moved into the brief, the standards, and the verification. That's where you now live.
Claire's own numbers
The framework, step by step
- 1
Toggles for taste
"give me five design directions and build a toggle so we can flip between them." Clients choose between real options instead of imagining from a mood
- 2
Define "correct" before asking for QA: "check every page
on laptop, mobile, and iPad — correct means the subject's face is the focal point and never cut off." You have to train the bots on your standards, or
- 3
Trust
then verify: AI will report work as done that isn't. Make it take screenshots and look at the live page. "It said it did it" is not the same as done.
- 4
Build an Enhancements page
have the AI channel top designers and list the 50 changes that would attract high-net-worth clients — then implement them one by one. It's a consultin
Claire's own framework from this essay, in the order she teaches it.
Source: Claire B. Soares, from her own travel business and live trainings.
Common Questions
Can AI build a website from a client call?
Yes. The recorded discovery call is the design brief: every preference and hesitation is in the transcript, and an AI builder can work directly from it.
How do you get client sign-off on a design?
Ask the AI for several directions with a toggle so the client flips between real options instead of imagining from a mood board.
How do you quality-check an AI-built site?
Define what correct means before asking, then require screenshots of the live pages. AI will report work as done that is not.
Written By
Claire B. Soares
6× Condé Nast Top Travel Specialist, Certified AI Consultant, and founder of Travel AI University. $3.4B+ in enterprise travel software sold to Google, IBM, Boeing, the federal government, and the DoD; $16M+ in luxury travel sales with Up in the Air Life.
About Claire
