The University · Become the CEO of your travel business
The travel AI membership for advisors serious about AI.
Travel AI University is the private member community where the Travel AI Black Book lives: 140+ real use cases from a $16M+ travel business, integrated into your 8-person AI Team and organized by the five stages of yours, plus operations, marketing, tech builds, and your personal AI OS. Led by Claire B. Soares.
Doors are open$97 a month, cancel anytime
Book140+Real use cases
for members
- Guest Experience AI
- Communication AI
- Operations AI
- Trip Planning AI
- The V.O.I.C.E. Method
- Marketing
- Tech builds
- Your personal AI OS
- Weekly live training
- Implementation playbooks
Sound familiar?
Most travel pros are using AI informally.
a note, from the front desk
A prompt for an email here, a chat window for an itinerary there. It helps for a week and then it stops helping, because nothing you build connects to anything else. You can spend the next six months figuring this out alone. Or you can pick up a method that compounds and the 140+ real use cases it runs on, and learn them next to people doing the same work.
Claire
What's Inside
Everything you need to implement AI inside your travel business.
No. 01
140+
Real use cases
The Travel AI Black Book
140+ real use cases, each one used in a working travel business first, integrated into your 8-person AI Team and organized by the five stages of your business, plus Operations, Marketing, Tech builds, Coaching, and your personal AI OS. Members get every new addition the day it drops.
No. 02
Weekly Live Training
Every Wednesday at 12 PM ET. Claire teaches the lesson for your stage live, then stays for Q&A right after.
No. 03
Step-by-Step Lessons
Self-paced lessons inside the membership on Guest Experience AI, Communication AI, Operations AI, Trip Planning AI, and the V.O.I.C.E. Method.
No. 04
Implementation Playbooks
Step-by-step build documents for the exact systems Claire uses inside her own travel company.
No. 05
The Private Member Community
Open now. An active forum where members troubleshoot, share wins, and learn together. Post your Win each week.
No. 06
Recorded Archives
Every live training is recorded and added to the searchable library. Catch up on your schedule.
No. 07
Bonus Trainings After Arrival
The Luxury Travel Advisor Academy, The Champagne Sales Method and the rest of the bonus library open once you reach Arrival. Until then, your focus stays on your AI team.
Your Guide
Led by Claire B. Soares.
A 6x Condé Nast Traveler Top Travel Specialist and Certified AI Consultant. Claire sold more than $3.4 billion in enterprise software in her first career, then built Up in the Air Life into a multi-million dollar luxury travel company. The systems in the Black Book run that business, and she teaches them the same way she built them.
- Creator of the V.O.I.C.E. Method™
- Certified AI Consultant
- $16M+ in luxury travel sales, her own brand
- Teaches live every Wednesday
Your Flight Plan
Become the CEO of Your Travel Business, in Five Stages, by January 13.
You start with your vision, the life and business you want a year from now. Then you build your AI team one stage at a time, every employee reporting to your TAU Chief of Staff, so you can run the business instead of doing all of it. Each stage has clear milestones, and you can run the path again as the tools change.
- 1Stage 1 · Thu Oct 15Check-In | Setup
- Start Here
- Run the Vision prompt and turn a normal Tuesday next year into a life map
- Set up your profile and post your intro, then go find your Build Buddy
- Post your Founder's Pledge: the first task you'll hand to your chief of staff
- 2Stage 2 · Wed Oct 21Pre-Check | AI Brain
- Set Up Your AI Brain
- Give your AI a saved memory of how your business runs and how you sound
- Set your three goals for the next 90 days
- Quick Win: the Prompt Basics Card
- 3Stage 3 · Wed Oct 28The Lounge | Chief of Staff
- TAU Chief of Staff
- Switch on your chief of staff and wake up to your first 6 AM brief
- Every draft from your team gets a quality check before it reaches you
- Hand off the first task from your Pledge
- 4Stage 4 · Wed Nov 4In-Flight | AI Employees
- Setting Up Your AI Employees
- TAU Instagram Content Creation and Scheduling
- TAU Travel Advisor
- TAU Trip Operations Manager
- TAU Marketing Manager
- TAU Finance Manager
- TAU Client Experience Manager
- Learn how every AI employee is built, then fill in your AI team org chart
- Six employees, all reporting to your chief of staff: Instagram, travel advisor, trip operations, marketing, finance and client experience
- A Vault Quick Win with each one, from your 9-post grid to your first SOP
- 5Stage 5 · Wed Jan 13, 2027Arrival | Graduation
- Graduation
- Founding Class graduation, with names read aloud and certificates handed out
- Your vision side by side with today, plus your 2027 plan
- Your bonus trainings open
After Arrival: Your Bonus Trainings Open
The Luxury Travel Advisor Academy
Marketing and Sales for Agencies · Member Bonus
- Advisor vs Agent
- Your Planning Fee
- Booking Form Automation
- Content Pillars
- Entry Points
- Sales Funnel
- Birthday Email
The Champagne Sales Method
Selling FIT Travel · Member Bonus
- Sales Call
- Swipe-and-Toast Email
- High Tea Call
- Proposal Building
- Champagne Call
- Deposits and Paperwork
- Concierge
- Bon Voyage Call (2 Weeks Before Departure)
- Welcome Home
Check-In: Thu Oct 15 · Lives every Wednesday at 12 PM ET · Thanksgiving Break Nov 25 · Holiday Break Dec 23 and Dec 30 · Graduation Wed Jan 13, 2027
Pricing
Choose Your Seat.
Doors are open. The first 100 founding members keep $97 a month for life.
Business Classfirst 100
$97/month
Or $930 a year (save $234)
- The five-stage Flight Plan, starting with your vision
- Weekly live training, then Q&A right after
- Bonus trainings open after Arrival
- The Vault, inside each AI employee
- Community, Build Buddies and Wins
- Founding rate: first 100 members keep $97 a month for life
First Classwith Claire
$497/month
Or $4,970 a year (2 months free)
- Everything in Business Class
- A stage review: Claire checks your milestones before you move up
- One 50-minute 1:1 with Claire every month (private booking link)
- Monthly VIP group call with training plus Q&A
Cancel anytime. Prices rise after the first 100 founding members. Team licenses for agencies of three or more: book a call.
What founding members get
The first one hundred members get extras nobody who joins later will get:
- $97 a month, for life. Your rate never goes up, even when the price does.
- The Founders' Build Sprint. Four live sessions with Claire in your first two weeks. Each one builds a working AI employee, start to finish.
- A 1:1 AI audit. The first 25 founders get a 20-minute call with Claire to pick the first system to build.
- Your name on the founders' wall. Permanent, inside the member community.
Founding Seats
Doors are open on Skool. Or leave your details and we will be in touch.
The free Facebook group is open too.
Start free with the Travel AI Kit →Who It Is For
The right fit.
- Solo and boutique luxury travel advisors who want to reclaim ten hours a week.
- Agency owners who want their team to be AI-ready by next quarter.
- Travel professionals who'd rather be early than catch up later.
Who It Is Not For
Please skip if
- You're after a free collection of hacks. This is a school for systems.
- You're not willing to put one prompt to work this week. Everything here is built to be implemented.
- You think AI is hype. Two thirds of Virtuoso advisors already use it.
Frequently Asked
The questions members ask before they join.
Do I need to be technical?
No. Travel AI University is designed specifically for non-technical travel professionals. If you can write a client itinerary, you can run our workflows.
How long does it take to see results?
Most advisors feel the time savings within the first two weeks. The V.O.I.C.E. Method work on leads and revenue takes longer, so give it about ninety days.
Can I cancel anytime?
Yes. Membership is month-to-month with no contracts. Cancel from inside your account at any time.
Is the community open?
Yes. The paid Travel AI University community opened October 15, 2026, and the first 100 founding members keep $97 a month for life. Join on Skool at skool.com/clairebsoares.
Is this for travel advisors or agency owners?
Both. The membership is structured so independent advisors can implement solo, and agency owners can roll out across a team. We offer team licenses for agencies of three or more. Book a call at calendly.com/clairebsoares/travelai to set one up.
What if I am already using AI?
Then you'll save the most time. Most travel pros use AI informally, a prompt here and a chat there. The V.O.I.C.E. Method turns that into one system where each piece builds on the last.
The Decision
You can spend the next six months figuring this out alone. Or you can join the free live class.
Not ready? Start free with the Travel AI Kit →
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