Travel AI University · Est. 2026
AI systems for travel advisors, built inside a real travel business.
Travel AI University teaches advisors and agencies to actually put AI to work, from the first setup to the sales systems that give you back hours every week. Everything taught here runs in Claire B. Soares' own luxury travel company first.
Two thirds of Virtuoso advisors now use AI
The problem
You didn't start a travel business to live in your inbox.
The work around the work
Quotes get built at eleven at night and rooming lists get typed by hand. Meanwhile the inquiry you meant to answer this morning booked with someone faster.
The tab you closed
Everyone says use AI, and you tried it. It sounded like a stranger wrote it, so you closed the tab and went back to doing everything yourself.
The part you love
Your hours belong to the trip and the person taking it. A machine can draft the assembly work around both, if someone shows you how.
“At one point I had at least 30 people that worked for me, and I was still drowning in it.”
The Short Version
What is Travel AI University?
Travel AI University is an education company that teaches travel advisors and agencies to implement AI in their businesses. It offers a free setup kit, a $97 per month membership containing the Travel AI Black Book of more than 140 AI systems, live weekly training, consulting for agencies, and keynote speaking for travel industry events. It was founded by Claire B. Soares, a 6x Condé Nast Traveler Top Travel Specialist and Certified AI Consultant.
In her words
Kaitlin Holland · Former Meta employee
“But now I feel like I finally know how to optimize not only my business, but so many other businesses that I have the privilege of working with.”
The Plan
Three steps from your inbox to your first AI employee.
- 01
Watch the free masterclass
See the systems running inside Claire's own travel company, built on screen, before you touch a thing.
Free Masterclass - 02
Set up your AI in an afternoon
The free Travel AI Kit walks you through privacy, your voice, and your connectors, in the right order.
Get the kit - 03
Give it one job, then the next
Start with the workflow eating the most hours. Build the rest inside the University, or with Claire one on one.
Free Consultation
What changes
What can AI actually do inside a travel business?
Four workflows account for most of the return: inquiry and email handling, proposal and itinerary drafting, trip operations, and marketing content. Your judgment stays yours. What goes is the assembly work around it.
From the Client Record · On the systems
“The budget skill made me drop my shoulders. I could just breathe a little easier.”
Woods · Founder, Black Wall Street Travel
Workflow 01 of 04
Inquiry and email
Your inbox sorted every morning and replies drafted in your voice, so the lead who emailed three advisors books with the one who answered first.
The cost of waiting
Two thirds
of Virtuoso advisors now use AI
The lead who emailed three advisors books with the one who answered first.
“So as a small business, if you are not incorporating anything AI into your business, you're already 10 years behind.”
Choose Your Path
Five ways in, depending on where you are.
For the advisor
The University
The Travel AI Black Book: 140+ real use cases, integrated into your 8-person AI Team. Plus a live training every Wednesday, with a community doing the same work beside you. $97 a month.
Join the UniversityFrom the Client Record
Woods · Black Wall Street Travel
VIP coaching client
Having Claire in my corner feels like I can build a successful travel business. I don’t have to do all of that trial and error. I can just move forward to the next step.
“Do you want to move forward with ease, or do it on your own and go through all that trial and error?”
“Hire Claire because she knows her stuff. She’ll help you find the joy in the work.”
Woods · Founder, Black Wall Street Travel · VIP coaching client
Claire built the systems behind her launch (website, brochures, pricing, AI workflows) in one season.
Who Teaches This
Claire B. Soares.
A 6x Condé Nast Traveler Top Travel Specialist and Certified AI Consultant, Claire spent her first career in the top 10% of a 100+ person enterprise sales team every year, selling more than $3.4 billion in enterprise software to Google, Microsoft, IBM, Boeing, the federal government, and the DoD, then built Up in the Air Life into a multi-million dollar luxury travel company. She created the V.O.I.C.E. Method™ and founded Travel AI University to bring real AI implementation to the industry she loves.
- 6x Condé Nast Traveler Top Travel Specialist
- Certified AI Consultant
- $3.4B+ enterprise software · sold to Google, Microsoft, IBM, Boeing, the federal government, and the DoD
- Creator of the V.O.I.C.E. Method™
From the road
the business she built the systems for
Antarctica
the whole crew
Bali
welcome aboard
French Open
the islands
Giraffe Manor
cheers
home base
Watch Claire teach
Follow on Instagram →Free Masterclass
Watch Claire build it live.
Real systems from a real travel business, built on screen. It's free to attend.
From the Blog
All essays
Schedules vs Routines in Claude: How My Travel Agency Uses Both
We have schedules and routines set up in Claude. A schedule runs on my actual computer, a routine runs in the cloud whether my laptop is open or not. Here's what goes where.
Vicki the Verifier and Harriet the Humanizer: How I Make AI Emails Sound Human
How I get AI to draft emails that sound like a real person wrote them. Vicki the Verifier checks what's in the message first, then Harriet the Humanizer makes it sound like you.
AI Agent or AI Employee: Which One Does Your Travel Agency Need?
Travel advisors keep asking me whether they need an AI agent or an AI employee. They're the same thing. Here's what the words mean and why I use the business one.
Start here, free
Set your AI up for first class while it's still early.
Grab the complete AI setup behind a $16M travel brand, from privacy to your connectors, before you ever touch a prompt. Free, and yours in a click.
ClassFirst
Get the Free Travel AI Kit →