Travel AI University · Est. 2026
AI systems for travel advisors, built inside a real travel business.
Travel AI University teaches advisors and agencies to actually implement AI: the setup, the workflows, and the sales systems that give you back hours every week. Everything taught here runs in Claire B. Soares' own luxury travel company first.
Two thirds of Virtuoso advisors now use AI

Claire B. Soares
Founder · AI Strategist
As Seen In
- Forbes
- Condé Nast Traveler
- USA Today
- Yahoo
- ASTA
- Virtuoso
- Black Enterprise
- Essence
- Ebony
- Travel Noire
- Huffington Post
The Short Version
What is Travel AI University?
Travel AI University is an education company that teaches travel advisors and agencies to implement AI in their businesses. It offers a free setup kit, a $97 per month membership containing the Travel AI Black Book of more than 140 AI systems, live weekly training, consulting for agencies, and keynote speaking for travel industry events. It was founded by Claire B. Soares, a six-time Condé Nast Traveler Top Travel Specialist and Certified AI Consultant.
What can AI actually do inside a travel business?
Four workflows account for most of the return: inquiry and email handling, proposal and itinerary drafting, trip operations, and marketing content. None of them replace your judgment. All of them delete the assembly work around it.
Inquiry and email
Your inbox sorted every morning and replies drafted in your voice, so the lead who emailed three advisors books with the one who answered first.
Proposals and itineraries
Day-by-day plans and proposal copy drafted from your call notes, so quoting stops eating your evenings.
Trip operations
Rooming lists, dietary matrices, and document assembly. The twenty-hour jobs become twenty-minute reviews.
Marketing and content
One itinerary becomes a whole launch: emails, captions, and a countdown, all in a voice you defined once.
Choose Your Path
Five ways in, depending on where you are.
Start free
The Travel AI Kit
The complete setup, privacy, your voice, and your connectors, in one afternoon. Free.
Get the kitLearn the whole thing
AI for Travel Advisors
The complete guide: what AI does inside a travel business, the five workflows, and the setup order that works.
Read the guideFor the advisor
The University
The Travel AI Black Book of 140+ systems, weekly live training, and a community implementing together. $97 a month.
Join the UniversityFor the agency
Consulting
Team training, rollout programs, and bespoke AI strategy for agencies and enterprise travel firms.
Talk consultingFor your event
Speaking
AI keynotes, workshops, and executive sessions for travel conferences, consortia, and host agencies.
Book Claire to speakFrom the Client Record
“Hire Claire because she knows her stuff. She’ll help you find the joy in the work.”
Woods · Founder, Black Wall Street Travel · VIP coaching client
Claire built the systems behind her launch — website, brochures, pricing, AI workflows — in one season.
Read the Record →Who Teaches This
Claire B. Soares.
A six-time Condé Nast Traveler Top Travel Specialist and Certified AI Consultant, Claire spent her first career in the top one percent of enterprise sales, selling more than $3.4 billion in travel software to Google, IBM, Boeing, the federal government, and the DoD, then built Up in the Air Life into a multi-million dollar luxury travel company. She created the V.O.I.C.E. Method™ and founded Travel AI University to bring real AI implementation to the industry she loves.

From the Blog
All essaysWhat Is a Travel AI Employee?
A Travel AI Employee is an AI you've taught your voice, briefed on your business, and assigned one real job, so it gives you back five-plus hours a week. Here's the full definition, and how to build your first one.
Teach AI to Sound Like You: Why Voice Is the Whole Game
Generic AI copy is invisible: to clients and to Google. The V.O.I.C.E. Method™ is how I taught AI my voice, and it's behind a 490% organic traffic increase and $97,000 in new revenue in one 45-day case study.
The Privacy-First AI Setup Every Travel Advisor Needs
You handle passports, birthdays, credit cards, and family details. Here's the 30-second privacy move to make before your first prompt: and the setup order that lets you use AI with real client information in good conscience.