Do you know how many journalists are asking for expert quotes in your inbox right now? I didn't. Now that I'm launching Travel AI University, I need to get press. And it turns out the requests were already coming in.
When I had AI clean up my inboxes for inbox zero, it showed me who was emailing me. There are services that email you every single day with journalists asking for quotes from experts in the industry. Once it identified who was emailing me, I realized I'd forgotten all about those.
“I actually do not let it make anything up.”
What my AI does every morning
So I set up a prompt. It runs every morning, and here's what it does.
- It reads my inbox for quote requests from those journalists.
- If one fits what I know, it pulls bullet points of what I've already said or written on that topic.
- Then it asks me two or three questions, so it gets my take on this exact request.
- Once I answer, it edits my answers into a pitch-ready reply and adds it to my calendar, right at the top with my morning brief.
I read it, fix anything that isn't quite me, and send it myself. That morning brief is its own story. I wrote about it in My Morning Brief Lives on My Calendar, So I Can Answer It From the Dog Park.
How it works
How a press request becomes a draft
- 1
Journalist request arrives
- 2
AI reads it
skips what doesn't fit
- 3
Pulls what I've said
then asks me 2 to 3 questions
- 4
Edits my answers
blanks for what's missing
- 5
On my calendar
with my morning brief
- 6
I read it and send it
- 1
Journalist request arrives
- 2
AI reads it
skips what doesn't fit
- 3
Pulls what I've said
then asks me 2 to 3 questions
- 4
Edits my answers
blanks for what's missing
- 5
On my calendar
with my morning brief
- 6
I read it and send it
How I do it
The morning press check
- 1
Read the request
skip hosting and sample requests
- 2
Pull what I've said
from two years of my recordings
- 3
Ask me, then edit
my answers, with blanks for what's missing
- 4
Add it to my calendar
the last step, with my morning brief
Read, ask, edit, then calendar. I'm always the one who sends.
Source: Claire B. Soares, from her own travel business and live trainings.
How does my AI help with a press reply?
It doesn't write my quotes for me. It works like an editor. I had it study two years of my recordings, trainings and coaching sessions. That took time, but now it can find what I've already said about almost anything.
So when a journalist asks about, say, how travelers book now, it pulls bullet points from my trainings, my recordings and my posts on that topic. Then it asks me a couple of questions to get my view on this exact request. I answer, and it shapes my answers into a tight quote.
It never makes anything up. I don't let it. If something's missing, it leaves a blank so I can fill it in. The words are mine. The AI just does the editing, so it's actually coming from me.
For those of you who don't know, I was in USA Today, and that came from one reply to a journalist. So I'm not letting those emails sit unread anymore.
Here's a prompt to get you started. Paste it into the AI assistant that's connected to your email and calendar.
Copy this prompt
You're my press editor. You don't write my quotes. You help me shape my own answers. Every morning, check my inbox for journalist requests for an expert quote (HARO, Qwoted and similar). 1. Read each request and pick the ones that fit what I do. Skip the ones looking for a hotel to host, product samples, or experts who live in one specific place. 2. For each fit, pull bullet points of what I've already said or written on that topic, from my trainings, recordings and posts. 3. Ask me 2 to 3 clarifying questions so you get my view on this exact request. 4. After I answer, edit my answers into a tight, pitch-ready quote. Use only my words and what I've told you. Don't make anything up. If something's missing, leave a [blank] so I can fill it in. Then add it to the top of my calendar with my morning brief, with the deadline and a link to the request. Never send anything for me. I'll read every draft and send it myself.
A note before you try this
Your AI can only find what you've said if it has your recordings and posts, so give it those first. Answer its questions in your own words. Read every draft out loud before you send it, and fill in every blank yourself. Answer the question the journalist actually asked, and nothing more.
Answer your press requests with me
If you came here from Instagram, comment PRESS on the post. And if you want to set up your own AI editor, join my free AI Masterclass.
Common Questions
How does AI draft a press reply that sounds like you?
It doesn't write the quote for her. Claire's AI studied two years of her recordings, trainings and coaching sessions, so it pulls bullet points of what she's already said on the topic, asks her a few questions, then edits her answers into a reply. It doesn't make anything up. If something's missing, it leaves a blank so she can fill it in.
How do travel advisors use AI to answer press requests?
Claire's AI scans her inbox every morning for journalist quote requests. When one fits her expertise, it pulls what she's already said on the topic and asks her two or three questions. Then it edits her answers into a reply and adds it to her calendar with her morning brief. She reviews it and sends it herself.
Why train AI on your own calls and recordings?
So it can find what you've already said. Claire's AI studied two years of her recordings, trainings and coaching sessions. It pulls her own points on a topic, so it starts from her words, not a guess.
Written By
Claire B. Soares
Claire B. Soares is the founder of Travel AI University, a 6x Condé Nast Traveler Top Travel Specialist, and a Certified AI Consultant with a B.S. in Computer Science. A top 10% enterprise sales executive, she sold $3.4B+ in enterprise software to Google, Microsoft, IBM, Boeing, the federal government, and the DoD, then built $16M+ in luxury travel sales.
About Claire
