If you run several group trips a year, per-trip info sessions quietly bleed you dry: each one needs promotion, prep, and an evening of your life, for a slice of your audience. The consolidation move: one quarterly launch webinar covering every open trip. Fewer events, a bigger room, and your whole catalog cross-sells itself, because the person who came for Portugal hears about Kenya.
“I don't recommend selling one trip at a time because you're duplicating your effort every time.”
The cadence that actually fills seats
- During a launch window: email every three days and post daily until the deadline. One email is not a launch: I've watched advisors send a single announcement and wonder why bookings were quiet.
- Keep follow-ups plain-text and personal-looking; over-designed blasts land in promotions folders.
- Tag subscribers by which trip they click, then follow up about THAT trip. Relevance is the whole game in high-ticket email.
Claire's own numbers
Launch events per year, same catalog
each needs its own promotion and prep
every trip presented to the full audience
Consolidating every open trip into one quarterly event means fewer evenings, a bigger room, and a catalog that cross-sells itself.
Source: Claire B. Soares, from her own travel business and live trainings.
Record everything
The live webinar is round one. The recording is rounds two through ten: wire the replay into your email sequence, send it to everyone who registered but didn't show, and let it keep selling all quarter. With vendors joining live to present their piece, one evening of your time becomes a quarter's worth of sales assets, and AI will happily draft the whole email cadence around it.
Launch less often, launch bigger, and let the recording work while you plan the trips.
Common Questions
How often should travel advisors run trip webinars?
Once a quarter, covering every open trip in a single event, rather than one webinar per departure. It halves the number of evenings while doubling the audience each trip is presented to.
What email cadence works during a trip launch?
Email every three days and post daily until the deadline, keep follow-ups plain text so they look personally sent, and tag subscribers by which trip they clicked so follow-up stays relevant.
Should you record trip webinars?
Always. The live event is round one; the recording feeds your email sequence, converts registrants who did not attend, and can be clipped into a month of social content.
Written By
Claire B. Soares
6× Condé Nast Top Travel Specialist, Certified AI Consultant, and founder of Travel AI University. $3.4B+ in enterprise travel software sold to Google, IBM, Boeing, the federal government, and the DoD; $16M+ in luxury travel sales with Up in the Air Life.
About Claire
