If you run several group trips a year, per-trip info sessions quietly bleed you dry: each one needs promotion, prep, and an evening of your life — for a slice of your audience. The consolidation move: one quarterly launch webinar covering every open trip. Fewer events, a bigger room, and your whole catalog cross-sells itself, because the person who came for Portugal hears about Kenya.
The cadence that actually fills seats
- During a launch window: email every three days and post daily until the deadline. One email is not a launch — I've watched advisors send a single announcement and wonder why bookings were quiet.
- Keep follow-ups plain-text and personal-looking; over-designed blasts land in promotions folders.
- Tag subscribers by which trip they click, then follow up about THAT trip. Relevance is the whole game in high-ticket email.
Record everything
The live webinar is round one. The recording is rounds two through ten: wire the replay into your email sequence, send it to everyone who registered but didn't show, and let it keep selling all quarter. With vendors joining live to present their piece, one evening of your time becomes a quarter's worth of sales assets — and AI will happily draft the whole email cadence around it.
Launch less often, launch bigger, and let the recording work while you plan the trips.
Written By
Claire B. Soares
6× Condé Nast Top Travel Specialist, Certified AI Consultant, and founder of Travel AI University. $3.4B+ in enterprise sales at Google, Microsoft, and IBM; $16M+ in luxury travel sales with Up in the Air Life.
About Claire
