Most advisors treat the intake form as admin. I treat mine as safety infrastructure, because buried in those dietary questions are the answers that keep a trip from becoming an emergency. A guest with a serious allergy in a country where she doesn't speak the language is trusting you with more than her vacation.
The allergy escalation protocol
- The intake asks not just "any allergies?" but — for serious ones — "are you bringing your EpiPen?"
- A "no" triggers escalation: a warning, then a personal call, and if needed, a waiver. The point isn't paperwork; it's making the risk impossible to ignore.
- Every restaurant on the itinerary gets a one-page allergy brief, formatted for a kitchen — not your forty-row spreadsheet. AI turns the raw intake data into both documents in minutes.
Why the paperwork rules exist
Same philosophy behind a rule I won't bend: passports for cruises, even when the cruise line technically doesn't require one for the itinerary. Because if you're injured abroad, you cannot be medically evacuated home without a passport. The rules that feel strict on booking day are the ones that matter on the worst day. Nobody remembers the advisor who let them skip a form; everybody remembers the one who was prepared.
Luxury service isn't only champagne on arrival. It's a kitchen that already knew, a protocol that already existed, and an advisor who asked the second question. Build the intake once, let AI do the assembly, and carry that preparedness on every departure.
Written By
Claire B. Soares
6× Condé Nast Top Travel Specialist, Certified AI Consultant, and founder of Travel AI University. $3.4B+ in enterprise sales at Google, Microsoft, and IBM; $16M+ in luxury travel sales with Up in the Air Life.
About Claire
