Most AI writing reads like it came from the same person, and in a way it did. When you type a bare request into a blank box, you get the average of everything it's read, the average tone and the average ideas. And nobody notices average. Clients skim past it, and search engines increasingly ignore it.
The advisors getting real results from AI aren't better prompters. They taught the AI to sound like them before they asked it to write anything. That's what my V.O.I.C.E. Method™ does. It puts your voice, your standards and your point of view into the AI's instructions, so every draft starts from you instead of the average.
“You can never give me copy or language that is not human-like.”
The 45-day case study
The numbers I share on stage come from a single 45-day case study using this method: a 490% increase in organic traffic and $97,000 in new revenue. AI didn't get there by writing more. Anyone can churn out volume. It got there because the content had a voice, real expertise and a specific reader in mind, and readers and search engines both reward that.
How it works
Bare prompt or taught voice
starts from zero every time
Bare prompt
Blank box request
Average tone and ideas
Rewrite from scratch
custom instructions compound
Taught voice
Your voice in instructions
Draft starts from you
Polish in minutes
Claire's own numbers
One 45-day case study, using the V.O.I.C.E. Method
a 490% increase
Organic traffic indexed to 100 at the start of the study. Content volume alone does not do this; content with a distinct voice does.
Source: Claire B. Soares, from her own travel business and live trainings.
Why voice beats prompts
- A prompt starts from zero every time. Custom instructions build on themselves, so every draft gets a little more like you.
- Voice is your moat. Every competitor has the same AI you do. None of them have your fifteen years of client conversations or your taste.
- Editing beats drafting. When the first draft sounds like you, you polish in minutes instead of rewriting from scratch. That's where you get your hours back.
Where to start
My exact custom instructions, the ones running inside my own travel business, are in the free Travel AI Kit, word for word, with a framework for adapting them to your voice in about ten minutes. Inside Travel AI University we go further and apply the full method across your website, your emails, and your marketing. But start with the instructions. Ten minutes of telling your AI who you are shows up in everything it writes after that.
A note before you try this
Before you trust your instructions with client work, test them on something low stakes, like a short email you'd send anyway. Read the draft out loud and mark every line you'd never say. Those lines tell you what to add to the instructions. Then run the same test again until the first draft sounds like you.
Teach yours who you are
My exact custom instructions are in the free Travel AI Kit, and that's the best place to start. If you want to build them with me live, join my free AI Masterclass.
Common Questions
What is the V.O.I.C.E. Method?
It's Claire B. Soares' framework for encoding your actual voice, standards, and point of view into an AI's standing instructions, so every draft starts from you instead of from the internet's average.
Why does AI-written copy sound generic?
Because a bare request into a blank box returns the average of everything it has read. Without instructions that define your voice, the model has no reason to sound like anyone in particular.
How long does it take to teach AI your voice?
About ten minutes to write your first custom instructions. Claire's own instruction set is included word for word in the free Travel AI Kit, with a framework for adapting it.
Written By
Claire B. Soares
Claire B. Soares is the founder of Travel AI University, a 6x Condé Nast Traveler Top Travel Specialist, and a Certified AI Consultant with a B.S. in Computer Science. A top 10% enterprise sales executive, she sold $3.4B+ in enterprise software to Google, Microsoft, IBM, Boeing, the federal government, and the DoD, then built $16M+ in leisure travel sales.
About Claire
