If you want the lowest-effort, highest-authority marketing event in travel, here it is: a 45-minute webinar on your top three favorite properties in one destination. That's the whole format. Not "everything about Italy", three hotels you'd stake your reputation on, and why.
“What I love about this trip is.”
Why three properties beats everything else
- It's inherently opinionated, and opinion is what makes an expert. Anyone can list hotels; only someone who's BEEN there ranks them and defends the ranking.
- It's effortless to prepare: you already know these properties cold. Your photos, your stories, your "ask for the corner room on four."
- It attracts pre-qualified buyers: nobody attends a webinar about luxury properties in the Amalfi Coast unless they're dreaming of exactly that trip.
- It's a series, for free: three properties per destination, times every destination you know deeply, a year of monthly events from knowledge you already own.
Claire's own numbers
The framework, step by step
- 1
It's inherently opinionated — and opinion is what makes
an expert. Anyone can list hotels; only someone who's BEEN there ranks them and defends the ranking
- 2
It's effortless to prepare
you already know these properties cold. Your photos, your stories, your "ask for the corner room on four."
- 3
It attracts pre-qualified buyers
nobody attends a webinar about luxury properties in the Amalfi Coast unless they're dreaming of exactly that trip.
- 4
It's a series
for free: three properties per destination, times every destination you know deeply — a year of monthly events from knowledge you already own.
Claire's own framework from this essay, in the order she teaches it.
Source: Claire B. Soares, from her own travel business and live trainings.
The on-ramp at the end
Close with a planning-fee offer that respects the moment: attendees can book a planning session, and, if you're building your practice, you can credit the fee toward their trip when they book. The webinar warmed them, the offer converts them, and the credit removes the last hesitation. Record it, gate the replay behind an email, and let it keep selling. Forty-five minutes of talking about hotels you love: it barely counts as work, and it reliably fills discovery calls.
Common Questions
What is the easiest webinar for a travel advisor to run?
Forty-five minutes on your three favorite properties in one destination. It is inherently opinionated, effortless to prepare, and attracts pre-qualified buyers.
Why does a three-property webinar work?
Because ranking and defending a ranking is what an expert does. Anyone can list hotels; only someone who has stayed there can tell you which room to request.
How do you turn a webinar into bookings?
Close with a planning offer, gate the replay behind an email, and consider crediting the planning fee toward the trip while you build your practice.
Written By
Claire B. Soares
6× Condé Nast Top Travel Specialist, Certified AI Consultant, and founder of Travel AI University. $3.4B+ in enterprise travel software sold to Google, IBM, Boeing, the federal government, and the DoD; $16M+ in luxury travel sales with Up in the Air Life.
About Claire
