How are you handling all your newsletters? And how are you using AI on your email? I'm asking because I just spent an afternoon on mine, and I want to show you exactly what I did.
As we head into the last quarter of the year, there are a few things I like to reset, and email is at the top of the list. I have an inbox for Up in the Air Life, one for Caviar in the Air, one for À Privé Journeys, one for The Yard Abroad, one for Claire B. Soares, and a few more. Honestly, I think there are eight, maybe close to ten, for all the business ventures I'm involved in. By December, I want to get to inbox zero. Every single one of them.
“By December, I want to get to inbox zero.”
Keep the newsletters that matter, just not in your inbox
I don't want to unsubscribe from everything. For my travel business I want my travel newsletters, the hotel openings and the luxury trend reports. And I want my AI newsletters, because this space moves every week.
What I don't want is for them to sit in my inbox next to client emails. So I had Claude go through my inboxes, find every newsletter, and sort them. Travel newsletters go to one folder. AI newsletters go to another. Then I block time on my calendar to actually read them, instead of skimming them in between client calls.
How it works
Where every newsletter goes now
- 1
Email arrives
- 2
AI sorts it
travel, AI or neither
- 3
Filed to a folder
read during a set time block
- 4
Leftovers come to me
keep or unsubscribe
- 5
Inbox zero
How I do it
The inbox reset, in order
- 1
Review every inbox
find every email with an unsubscribe link
- 2
Sort by category
travel newsletters, AI newsletters, and what doesn't fit
- 3
Decide on the leftovers
on my first pass, 28 senders unsubscribed
- 4
Approve before anything moves
payment alerts have unsubscribe links too
Sort first, decide second. Nothing is filed or unsubscribed without your approval.
Source: Claire B. Soares, from her own travel business and live trainings.
Let AI find what doesn't fit
The part I didn't expect to love was the leftovers. Once it had sorted everything into a category, it showed me the newsletters that didn't fit anywhere, so I could decide what to do with them. Shopping promos and job alerts, plus a lot of events I went to one time and never thought about again. On my first pass across four of my inboxes, that was 28 senders I unsubscribed from, and 82 emails that got labeled and filed out of my inbox.
It also asked me a question before it moved anything. My payment alerts and my class reminders have an unsubscribe link at the bottom too. If it had just followed my rule, my most important emails would have been filed away with the coupons.
Once the newsletters were sorted, two more things jumped out at me. I had press requests I'd completely forgotten about. And I had all this newsletter data I could turn into something for my clients. Each of those got its own post.
Here's the prompt I'd start with. Paste it into the AI assistant that's connected to your email, and change the labels to fit your business.
Copy this prompt
You're my inbox chief of staff. Look through these inboxes: [your email addresses]. 1. Find every email in my inbox that has an unsubscribe link. 2. Before you move anything, sort them into groups and show me the list: - Travel newsletters (hotels, suppliers, airlines, trend reports) - AI newsletters - Ones that don't fit either, so I can decide - Ones that look like newsletters but that I need (payment notices, booking confirmations, alerts from my own systems, press requests) 3. Wait for my approval. 4. After I approve, label the travel newsletters "Marketing/Travel" and the AI newsletters "AI Marketing", then archive them. Unsubscribe me only from the senders I approve. Never delete anything. Never send anything for me. Tell me about anything you couldn't finish.
A note before you try this
Don't let AI file or unsubscribe anything until you've seen the list first. Have it sort everything into groups, then look at each group before you approve what moves. Watch for anything that looks like a newsletter but isn't, like payment notices, booking confirmations, class reminders or alerts from your own systems.
If you're ready to reset your inbox before the year ends, start here. If you came here from Instagram, comment INBOX ZERO on the post and tell me how many emails you cleared. And if you want to build your own AI chief of staff with me live, join my free AI Masterclass.
Common Questions
How do I keep travel and AI newsletters without them cluttering my inbox?
Have AI label them by category and archive them into folders, then block time on your calendar to read them. That's how Claire keeps her travel and AI newsletters out of her inbox and away from client emails.
Can AI unsubscribe me from newsletters and organize my inbox?
Yes. Claire connected AI to her email and had it find every email with an unsubscribe link, sort the newsletters into categories like travel and AI, file them into folders, and show her the senders that didn't fit so she could decide which ones to unsubscribe from.
Should I let AI unsubscribe from emails automatically?
Not without seeing the list first. Payment notices, booking confirmations, class reminders and alerts from your own systems often carry an unsubscribe link too. Have the AI sort everything into groups and approve each group before anything is filed or unsubscribed.
Written By
Claire B. Soares
Claire B. Soares is the founder of Travel AI University, a 6x Condé Nast Traveler Top Travel Specialist, and a Certified AI Consultant with a B.S. in Computer Science. A top 10% enterprise sales executive, she sold $3.4B+ in enterprise software to Google, Microsoft, IBM, Boeing, the federal government, and the DoD, then built $16M+ in luxury travel sales.
About Claire
