Advisors assume press coverage requires a publicist, a famous brand, or luck. Here's the quieter truth: every day, journalists on deadline post open requests for expert sources, travel trends, destination insights, packing advice, industry takes. Services like HARO (Help a Reporter Out) and its successors deliver those requests to your inbox. Answer well and you're quoted; get quoted and you're "as seen in." Some of my own press wall was built exactly this way.
“You are what you say you are on the Internet.”
The ten-minute daily practice
- Scan the travel queries daily or every other day, the window between request and deadline is hours, not weeks. Speed wins.
- Answer the actual question in 3-4 tight sentences with one vivid specific. Journalists quote sources who write their paragraph for them.
- Sign with your authority line: name, title, brand, the credential that fits the story.
- Let AI draft the reply in your voice from your bullet points, then verify every fact yourself, because your name rides on it.
One placement compounds shamelessly: the logo joins your website's press strip, the link feeds your SEO, the clip anchors your next pitch, and event organizers googling you find third-party proof instead of self-description. Free authority, ten minutes a day, from expertise you already carry. The reporter is literally waiting for someone like you. Be findable.
Claire's own numbers
The framework, step by step
- 1
Scan the travel queries daily or every other day — the
window between request and deadline is hours, not weeks. Speed wins
- 2
Answer the actual question in 3-4 tight sentences with
one vivid specific. Journalists quote sources who write their paragraph for them
- 3
Sign with your authority line
name, title, brand, the credential that fits the story.
- 4
Let AI draft the reply in your voice from your bullet
points — then verify every fact yourself, because your name rides on it
Claire's own framework from this essay, in the order she teaches it.
Source: Claire B. Soares, from her own travel business and live trainings.
Common Questions
How can travel advisors get press coverage for free?
Answer journalists' open source requests. Reporters on deadline post daily for expert sources, and a fast, specific answer regularly becomes a quote.
What makes a good response to a journalist?
Three or four tight sentences that answer the actual question with one vivid specific, plus your name, title, and the credential that fits the story.
Why does one press mention matter?
It compounds. The logo joins your site, the link feeds your search authority, and event organizers googling you find third-party proof instead of self-description.
Written By
Claire B. Soares
6× Condé Nast Top Travel Specialist, Certified AI Consultant, and founder of Travel AI University. $3.4B+ in enterprise travel software sold to Google, IBM, Boeing, the federal government, and the DoD; $16M+ in luxury travel sales with Up in the Air Life.
About Claire
