The post that pulled over three million views for me was not my most beautiful work. It was a contrarian food take, the kind of opinion polite travel marketing avoids, and I posted it as just another day of my daily habit. It brought hundreds of new followers and taught me more about content than a year of polished carousels.
“Don't schedule. Scheduling is going to mess with your algorithm, post every single day.”
The doctrine
- Post daily, even when it's imperfect. Showing up every day adds up, and waiting for perfect just means you post less. The algorithm and your audience both reward you for being there.
- Pick one platform and go deep. Posting daily on one beats posting weekly on four, and people can feel the energy.
- Lead with pain points and contrarian takes. "Don't do this" outperforms "look how lovely" almost every time. People pay more attention to a warning, and you can use that honestly.
- Post natively. In my experience third-party schedulers can hurt your reach, so use the platform's own drafts and scheduling tools.
How it works
From one opinion to your list
- 1
Your opinion
AI can't supply it
- 2
AI drafts the week
in your voice
- 3
Post daily, natively
one platform
- 4
Views to your list
How I do it
The daily posting doctrine
- 1
Post daily, even imperfectly
Consistency compounds, perfection procrastinates
- 2
Pick one platform
Daily on one beats weekly on four
- 3
Lead with pain points
Contrarian hooks outperform pretty ones
- 4
Post natively
Third-party schedulers risk suppressed reach
Claire's most viewed post was a contrarian food take, not a polished carousel. It passed three million views.
Source: Claire B. Soares, from her own travel business and live trainings.
Where AI fits, and where it doesn't
Daily posting is the kind of workload AI is great at. An AI that knows your voice can draft a week of posts from one idea, and suddenly "daily" stops being heroic. What AI can't give you is the opinion. My three-million-view post worked because it took a position. Let AI handle the volume and bring your own opinions.
And remember where the views are supposed to go, which is a capture form and then your list. A viral post is a spike, and the list is the asset. Post every day, post honestly, and send every viewer somewhere you own.
A note before you try this
Read every AI draft before it goes up and ask yourself if you'd say it out loud. A contrarian take only works if it's honest, so don't let AI invent a hot take you don't hold. Post through the platform's own drafts and scheduling tools, and check that your bio link goes to a capture form before a post takes off.
Start posting with me
Inside Travel AI University I show you how to get AI drafting in your voice and how to route those views onto your list. If you want to start with the AI side, my free AI Masterclass is the place.
Common Questions
How often should a travel advisor post on social media?
Daily, on one platform, even when the post is imperfect. Consistency on a single channel outperforms occasional polish spread across several.
Do social media schedulers hurt your reach?
Claire's position, based on her own results, is to post natively using the platform's own tools rather than third-party schedulers, which she believes suppress reach.
What kind of social posts perform best for travel advisors?
Contrarian and pain-point hooks outperform pretty ones. Claire's most viewed post, past three million views, was a contrarian food take rather than a polished carousel.
Written By
Claire B. Soares
Claire B. Soares is the founder of Travel AI University, a 6x Condé Nast Traveler Top Travel Specialist, and a Certified AI Consultant with a B.S. in Computer Science. A top 10% enterprise sales executive, she sold $3.4B+ in enterprise software to Google, Microsoft, IBM, Boeing, the federal government, and the DoD, then built $16M+ in leisure travel sales.
About Claire
